Teacher’s Guide

This guide is for Teachers registered on the Drum Teacher Map.

Contents:

  1. Your Account
  2. Creating your public profile
  3. Sending and receiving messages
  4. Handling student enquiries
  5. The booking process
  6. Payments and lessons
  7. Gain and retain new students
  8. Promoting your profile

Your Account

It is really important you keep your email address up to date. The email address associated with your account is also the email address that all site notifications and student enquiries received through the messaging system on your profile page will come to.

When logged in, go to ‘Account’ to ensure your email address is set to your current and actively checked email address.

TIP: Your email address is hidden until you choose to reveal it when replying to messages received from students. Notification of new messages will be sent from noreply@drummingteacher.net so make sure the drummingteacher.net domain is added to your safe senders list in your email provider.

Username and Password

You must keep your password safe and secret. Use a mixture of numbers, letters, uppercase, lowercase and symbols, and make it at least 7 characters long. It should be memorable to you but not guessable by anybody else. You can change your password in your Account area.

Your username is the name you choose when you first register your account. This is private only to you and is only used for internal website purposes. You do not need to change this for any reason so it is locked and cannot be changed in your Account.

You need your username to log in and you may need it to reset your password if you forget it.

Creating your public profile

When you are logged in, click on ‘Dashboard’ to set up or edit your profile.

You will see tips on how to create a great profile on the right hand side of the screen (if using a laptop, desktop, or tablet). If you are using a mobile phone or other device with a small screen size, the tips appear below the form.

The main thing to remember is that your public profile is your introduction to potential students. Keep it professional yet friendly and be clear and honest about what you have to offer.

Creating a great listing

  • Write in full sentences.
  • Think of the user (new student) who will be viewing your profile.
  • Keep it friendly, professional and sincere.
  • Fill in all the fields in the profile as fully as you can, but observe word limits where specified.
  • Check your spelling and punctuation in a text editor.

Sending and receiving messages

You will receive a notification by email every time there is a new message sent via your tutor profile. You don’t need to be logged in to your account to view your messages. You may reply directly to the sender via the link and contact details provided.

Send a message to Admin / report spam

You can report a message as suspected spam by copying the message and forwarding it to a member of the Admin team, who will be able to block the sender from sending you any more messages.

You may want to contact Admin for other reasons, which you can also do using the “Send Message to Admin” link in the menu when you are logged in to your account.

Auto-filtered junk protection

Emails that are recognised as spam (unwanted junk emails) or phishing scams (emails often from abroad suggesting sending a large sum of money to your account if you provide all your personal details) should be automatically filtered and prevented from reaching your message inbox.

It can’t be guaranteed that the system will remove all suspected junk because we wouldn’t want to stop genuine emails coming through. However you can be confident that the vast majority of junk emails will be filtered and removed before they reach your inbox.

Please report any spam messages that may occasionally manage to make it through the filters.

Handling student enquiries

When you receive an enquiry you must reply straight away and answer fully and clearly so that they don’t need to keep emailing back-and-forth for clarification.

A classic tip to keep in mind is the “one chance to convert” rule. If it takes more than one reply to reassure a student to book a lesson with you then they probably aren’t going to.

Another classic tip to remember when handling student enquiries is that the only way they’re really going to find out the answers to their questions is to book a lesson and meet you for real.

If a student asks a question you can’t answer

If you are unsure about something you can always refer the enquiry to the Admin team. Here is some sample text you are welcome to copy and use when replying to an enquiry you don’t know the answer to.

 

Thank you for your message. I’m afraid I can’t answer your question but the Admin team will be more than happy to help. Please send your enquiry to the Admin team using the main ‘Contact’ page of the website: http://drummingteacher.net/contact/

Always reply!

The number one rule is always reply. It is extremely unprofessional to leave an enquiry unanswered and reflects badly on you as a teacher. Unless the message is clearly a scam or spam (in which case you must report the message to Admin) there is no excuse for not replying to an enquiry. Unanswered enquiries may get reported to Admin by frustrated students and we will take action to remove unresponsive teachers from our system.

The Booking Process

When a student wants to book a lesson through your profile page you will receive a notification by email containing all the main details about the student.

You will also get some extra useful information, if supplied by the student:

  • Student’s age
  • Student’s current level / previous experience
  • Student’s availability and preferences for date and time of the lesson

Send a confirmation email

Your next step is to confirm a date and time for the lesson and email this to the student. You must conduct your confirmation in writing by email.

Your confirmation email needs to include:

  • Student’s name
  • Location (full address)
  • Date and start time
  • Finish time

If the student is to travel to your location you should include directions, a link to a map of the accurate location and your full address.

If you are a mobile tutor you might also want to remind the student that they need to contribute towards your travel expenses, and provide a breakdown of what your travel expenses will be.

You may also want to refer to the Terms of Booking. The person booking the lesson will have already agreed to the Terms of Booking by sending the booking request, but it doesn’t hurt to include a link to the Terms page within your confirmation email. You may wish to highlight what happens if the student cancels or forgets the lesson, doesn’t turn up on time, or in any other way misses their lesson.

Payments and Lessons

Payments for drum lessons are made directly to you, the teacher. You are responsible for invoicing and accounting for your lessons.

The Booking Request Form on your profile does not guarantee that the student has completed their booking with you. You’ll need to confirm a time for the first drum lesson and agree the final details with your new student. The Terms of Booking help ensure the student is committed to the lesson by setting out what happens if they cancel without adequate notice or if he/she fails to turn up to the lesson. However, because no payment is taken up front you will need to confirm with the student how they will pay. You may request payment in advance or you can accept payment on the day of the lesson.

When the lesson is successfully completed the student is invited to submit their feedback about the lesson and as long as there are no complaints or problems, this is where the Drum Teacher Map involvement with the booking will end. You have successfully gained a new student!

In the unlikely event of a complaint, the teacher will be expected to refund some or all of the fee paid for the lesson. It is the teacher’s job to make sure the lesson is excellent and that the student does not feel the need to complain to us. In the event of receiving complaints about a teacher, not only will the lesson fee need to be refunded to the student, but the teacher is also likely to be removed from the website. We don’t anticipate receiving complaints about reliable professional teachers, so this provision is a safety net to protect students in a “worst case scenario”.

Booking more lessons

The aim of the first lesson with a new student is to secure repeat bookings for on-going lessons.

Allow time during the first lesson to tell the student about the options for arranging on-going / further lessons with you.

Most teachers will offer block-booking discounts for on-going lessons. This is a good idea to secure the new student for a period of time which means you benefit from knowing you have the new student guaranteed for a certain number of weeks. It keeps students loyal and happy in knowing that they get a better deal than a student that only comes for lessons on a casual basis.

Gain and retain new students

The goal of securing new students through the Drum Teacher Map is that you “gain and retain” new students and increase your roster of reliable clients. It is one thing to give a student a great lesson, but the real aim is that the student comes back to you for another 50, or 100 lessons. There is nothing more rewarding than teaching committed students regularly, and of course the financial stability that this generates is enormously beneficial to any self-employed drum teacher.

The Drum Teacher Map is geared towards helping you gain and retain more new students. As a professional network it is in our interests to help teachers find plenty of work through offering a platform to advertise their tuition services and actively drive new students to make enquiries and book lessons.

Contributing to the site

The website is a marketplace for teachers to promote their lessons and for students to book the services of a teacher.

When you sign up for a listing on the Drum Teacher Map you choose whether you prefer to pay an annual subscription or to create a free account. Tutors who choose the annual subscription do not pay any ‘Gain & Retain’ Fees because they already pay a contribution towards running the website.

Gain & Retain Fee (Basic/Casual Tutor Profiles only)

Teachers contribute to the running of the website when they successfully ‘Gain and Retain’ a new student. This is simple and fair way to cover the costs of running the website, without charging the students commission on lessons.

The Gain & Retain fee is relative to the amount the teacher charges for lessons, so the fee is fair across all teachers no matter how much they charge for a lesson. The teacher sets their own standard hourly rate on their public profile. The fee the teacher pays to gain and retain a new student is the half the price (50%) of one lesson at the teacher’s standard hourly rate, subject to a minimum of £15 per new student.

Promoting your profile

  • Search Engine Optimisation (SEO)
  • Link to your profile
  • Social networks promotion
  • Press releases and circulations

We run an active campaign to promote drum teachers listed on the Drum Teacher Map.

Your Profile page is optimised to rank on Google and other search engines using Search Engine Optimisation (SEO) techniques.

You can help boost the appearance of your page in search results by linking to your profile from other websites you own or can edit. The more links that point to your Profile (from relevant drumming / drum teaching websites) the more you enhance the ‘importance’ of the page in the Search Engine’s eyes, therefore helping it rise up the search rankings.

We will also do our bit to help the on-going promotion of your tutor profile by using social media campaigns to provide social content which users can share. Every tweet or Facebook post will contain a link back to a registered tutor’s profile.

In addition, we circulate press releases about new tutors and generate relevant content that will enhance the teacher’s visibility to potential new students searching online for drum lessons.

Put yourself on the map

If you are not yet registered you can apply to join by clicking the button below.

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